The Science Media Centre is not restricted to reacting to the headlines, and has helped scientists to more proactively set the agenda by bringing new science or evidence to journalists. This comes from our regular briefings, which take a variety of forms and cover a wide range of topics. Many are background briefings introducing journalists to the best experts and science on controversial issues like nuclear waste, nanotechnology, emerging diseases, or animal research, for example. They may also be news briefings where the SMC works with scientists to give the national media a new story on developments within science, whether it’s a report on climate change, a paper on stem cells being published in a leading journal, or science funding cuts in the latest budget. In addition, the SMC encourages leading experts to ‘speak out’ to the media about developments they believe may pose a threat to scientific research – not something science has been renowned for.