As part of the celebration of our ten year anniversary in 2012, a special film was commissioned about the Science Media Centre. Featuring some of the top scientists, journalists and press officers who worked with us in the first decade, the film covers how and why the SMC was set up and the methods by which the Centre works from day-to-day. The film and other anniversary materials can be found here.
This report summarises the findings of an Ipsos poll commissioned by the SMC to explore where the public get their information about science from.
A link for the summary report can be found here.
As part of its 20th anniversary the SMC commissioned Ipsos to run a public poll to try to find out where people get information about science from; what the sources are of science information they are seeing on social media; how much they trust science information from traditional news media versus social media; and the reasons they do or don’t trust scientists.
A link to the press release can be found here.
In 2022, the year of the SMC’s twentieth anniversary, the Centre undertook a repeat of the strategy review carried out for the tenth anniversary. This paper sets out the results of the review, and the revised strategy that has arisen from it. The SMC’s Board of Trustees approved and adopted this new strategy in October 2022.
Summary: The Science Media Centre celebrated its 10th anniversary in 2012, and undertook a strategic review to assess the demand for, and parameters of its work. This process resulted in a back to basics focus, with the SMC renewing its focus on the areas where it adds most value and has most expertise. The report’s findings are summarised here.
Full Report: The Science Media Centre celebrated its 10th anniversary in 2012, and undertook a strategic review to assess the demand for, and parameters of its work. This process resulted in a back to basics focus, with the SMC renewing its focus on the areas where it adds most value and has most expertise. The full report can be found here.
In May 2010 the Science Media Centre (SMC) appointed a press officer dedicated to mental health research. It was hoped that having a dedicated press officer in this area would ensure that the SMC had more opportunity to focus continually on mental health research regardless of the other topics in the news at the time. As this post is now almost three years old, it seems an appropriate time to review whether we have achieved the recommendations set out in the original consultation.
As part of the Centre’s 10th anniversary celebrations, a collection of essays on key moments for science and the media from the first decade of the SMC’s existence were commissioned. Written by the scientists, journalists and press officers involved, the essays paint a picture of the effect the SMC has had on UK science-media relations.