Despite numerous attempts to encourage new mothers to breastfeed their babies, rates remain stubbornly low in parts of the UK.
A feasibility study is starting in a few areas in Derbyshire and South Yorkshire in which shopping vouchers will be issued to mothers who start and continue breastfeeding from the birth of their child.
The researchers involved in this project came to the SMC.
Dr Clare Relton, Senior Research Fellow at the University of Sheffield
Prof Mary Renfrew, Professor of Mother and Infant Health at the University of Dundee