Following the founding of the Advisory Council of the SMC, a panel recruited Fiona Fox to lead the Centre along with assistant Becky Morelle in 2001. Between December 2001 and February 2002 the SMC began a major consultation with key stakeholders to identify the day-to-day priorities of the new Centre, including around 150 interviews with scientists and media specialists. This consultation report is the result and forms the basis on which the SMC opened for operation in 2002.