The Science Media Centre’s ultimate goal is to facilitate more scientists to engage with the media. We provide support for scientists to engage with the media when their area hits the headlines, offering expertise of a team with over 10 years’ experience in science media relations. We have an ever expanding database of experts and have strong connections with UK universities, industry, learned societies and scientific institutions.
The SMC also runs off-the-record brainstorms to discuss how the scientific community can effectively coordinate its media relations on controversial issues within science. Occasionally the SMC will run subject-focused advisory sessions in anticipation of big controversial stories.
For scientists with little media experience, the Centre offers free places at its hugely popular ‘Introduction to the News Media’ events which give a flavour of what media work involves. The sessions focus on subjects which we know will hit the headlines and give the Centre’s take on the reality of today’s news landscape. Click through for more information and details of how to sign up for the next event.
Working with journalists, press officers and media-experienced scientists, the SMC has produced its unique and popular guides that advise scientists on effective ways of answering complex questions in a two minute news interview. These guides cover topics including risk, animal research, peer review and uncertainty in science.