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Top Tips for Media Work leaflet for scientists
You can expect to be contacted at any time by a news journalist wanting an interview on your subject. They require you to react quickly as they are working to tight time deadlines, and it may come as a shock to the unprepared. This leaflet is designed to give you information about how to deal with the situation more effectively and give you just a few easy points you should remember. Inspired by the renowned science writer and broadcaster Vivienne Parry, this leaflet covers how best to prepare yourself for unanticipated interaction with the media, a checklist of useful tips for when a journalist calls, and things to remember during the interview, whether it be TV or radio or newspaper. Keep this leaflet on your desk, right next to the phone!
The Science Media Centre believes that your engagement with the news media helps to the public to have improved access to accurate, evidence-based scientific information about the stories of the day. If you are a scientists thinking about media work, you may be interested in attending our one-day event Introduction to the News Media.
Top tips for media work is funded by Elsevier. Other leaflets available in our Communicating Science in a Soundbite series include media guides for scientists on communicating the often tricky concepts of peer review, risk, uncertainty and the use animal research.
The full leaflet is available for download as a PDF document. To view this you will need the Acrobat Reader plugin, which can be downloaded by clicking here. |
